Friday, 12 April 2013

How do Existing Films Attract their Target Audience?

Monsters Inc. Opening Title Sequence




It is clear from the opening title sequence of this film that it is targeted at children because: 
  • Fun, bright colours are used
  • It is animated - looks as if it has been drawn by a child 
  • The font used for the credits also look drawn 
  • The music is upbeat, fun, exciting and energetic
  • The music has direct correlation with the moving images
  • The scream which is inserted over the music tells the audience that it has childlike characters in it

The Twilight Saga: Breaking Dawn - Part 2

The opening title sequence of this film indicates that the target audience is for people aged 13 - 25 because: 

  • It includes fictional characters
  • The black, white and red colours connote a dramatic theme which 




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